Thriving in today’s marketplace is anything but easy. Attracting customers is harder than ever thanks to the many distractions that pull them away. Let’s face it the internet has changed the way we view products making the barrier to entry fairly low.
With such a low barrier comes many competitors waiting to poach your customers, while taking your market share in the process. This alone magnifies the importance of clearly distinguishing yourself from the pack. Without a clear difference, your business will not stand out and get lost in the sauce.
We must keep this in mind when creating an image and constructing products. By making a unique experience, we will efficiently ensure that customers will return for more. Here are the 3 ways you can distinguish yourself from competitors today.
1. Be Genuine
Be yourself. There’s nothing that’s more obvious than when someone is trying to be something they’re not. There’s no one else like you in the world, and by letting this come out, you will gain your customers respect.
There will always be people who don’t like what you have to offer, and that’s okay. Being transparent from the beginning will make it easier to weed through your customer base and focus your energy on your true fans.
Everyone appreciates honesty and doing so allows you to gain a visceral connection with your desired audience that will make a lasting impression.
2. Zig when others zag
Before you start anything, you should look at the ebb and flow of the market. There will be a bunch of copy cats scattered throughout making it easier for you to distinguish yourself.
For example, if a product is sold in white, why not be the first to sell in black? By drawing this line, it makes it easier for your customers to notice your efforts while simultaneously creating distinct value.
To truly dominate competition you must be the best at what you do, or the only one doing. Choosing the latter will not only be easier but guarantee that you carve out an audience in your chosen niche.
3. Great customer service
Customer service is always overlooked. No matter what industry you’re in, you’ll find businesses that take customers for granted. Often this is the first aspect that goes to the wayside and by focusing on this area repeat customers will be inevitable.
For instance, Amazon understood this concept intimately and ensured that they provided their patrons with fast delivery time and quality products. They managed to scale this business model into a multi-million dollar behemoth that single-handedly dominates the e-commerce space.
By repeatedly putting the customer first they have created an excellent rapport with consumers that will undoubtedly become lifetime purchasers of their products and services.
Dominating in this competitive world is extremely difficult. Don’t make it any harder on yourself by conforming to the styles of your competition. Instead, pave a new trail by providing a unique spin on your product or service and customers will be sure to follow.