The more you learn, the more you earn. Most would agree with this statement, and it’s the basis behind every self-improvement seminar. There’s a reason that individuals will shell out thousands of dollars for these courses and its because they work.
There is no substitute for knowledge and the incredible advantage it brings to the table in finance and business. This makes reading books with actionable advice essential to our development and growth.
Everyone already knows about the must-read business books like the 4-hour Work Week but here’s a list of the little-known books that are just as impactful but are always overlooked.
Here is a list of the 5 sleeper business books that you should read today!
1. Disrupt You by Jay Samit (Vision)
Disrupt You is a page-turning read that keeps you interested in every chapter. Samit does an excellent job of guiding you through the entrepreneurial process of disruption and what it takes to shake up the status quo.
By recounting stories industry of disruption, it illustrates some key points that start the rumblings of a market earthquake. After reading this, you’ll be better suited to adapt to change and beat your competitors to the punch.
2. The Fish that Ate the Whale by Rich Cohen (Grit & Adaptation)
This is a biographical account of Sam Zemurray, the “banana man” and his incredible entrepreneurial journey. Arriving in the United States in the late 1800’s as a Russian-Jewish immigrant was anything but easy.
Sam’s eye for opportunity and his ability to bootstrap his way to success is truly inspiring and a story which illustrates the importance of adaptation.
With his quick wit and business savvy Zemurray was able to build a multi-million banana business from scratch that changed the fruit industry and shaped banana growing countries in the process.
3. Who Moved My Cheese by Spencer Johnson (Innovation)
Johnson has a unique perspective as he relays his message through the eyes of some mice. In this book, it displays the importance of having foresight in the midst of being comfortable.
The story drives home the point that nothing lasts forever and that we must constantly be looking for our next opportunity. With this mindset, we will be more flexible and prepared for the inevitable change.
4. Positioning by Al Ries and Jack Trout (Marketing)
Positioning is marketing 101 at it’s finest. The case studies and examples in the book define the difference between good and great marketing.(And sometimes terrible)
These co-authors have quite the sense of humor, and I found myself laughing at some points which is quite irregular for a marketing book, but it was well received.
The lessons offer insight into the marketing minds of powerhouses such as Coca-Cola and the strategies used to dwarf their competition in the marketing arena.
5. It Works! by R.H. Jarret (Self-Improvement)
It Works, is a pamphlet styled book and it could be easily be read over lunch or even coffee. Although it may be the small book, it packs a big punch.
This book concisely provides content that you can immediately implement into any business.