Have you ever wondered how some ideas seem to take off, while others stay grounded? We see it all the time; a new product will hit the market and spread like wildfire.
Maybe it’s a revolutionary concept or something unique, right?
Although this seems plausible and a likely answer to the question, it’s not the reason why ideas become successful.
Matter of fact, I’d say it has nothing to do with the idea. A successful product launch has less to do with the concept than the execution of it.
Execution is the secret sauce
It’s the meat and potatoes, and it’s what makes it work. Ideas are a dime a dozen, and it’d be nothing without innovation and implementation.
It’s not a sexy answer, but hard work is the ultimate equalizer. Frankly, most aren’t willing to put in the effort to make their ideas come to life, so they never do.
Let’s take the Snuggie for example. A product which is essentially a blanket with sleeves. Nothing special about it, just a catchy name with good marketing. It wasn’t even the first product of its kind, the Slanket was the first to hit the scene, and there’s virtually no difference.
Then you have something like the selfie stick. A telescopic extender that holds your phone while you take pictures. It’s silly to think people would buy this, considering that you have two arms that hold the phone just the same, yet it sold internationally making its inventor Wayne Fromm rich in the process.
This just goes to show that it’s all about Execution. The ideas themselves weren’t exactly groundbreaking, but they were executed to perfection. The world didn’t need a selfie stick, but it sure wanted one. Now let’s check the flip side of the coin, revolutionary ideas that somehow failed.
Remember the sans mp man? Me neither but it was the world’s first mp3 player. A brand new concept that could change the way the world listened to music, but it didn’t work. Then Apple comes along and introduces iPod in 2001 crushing the market. You couldn’t go anywhere in the 2000’s without seeing someone with white headphones jamming out.
What about Archie? The world’s first search engine. Followed by the likes of Yahoo, Altavista, and Magellan, but were soon forgotten after the creation of Google. Now it’s the most visited site in the world and a verb in the dictionary.
The point is, neither Google nor the iPod was the first to hit their respective markets. What made them stand out, however, is how these ideas were implemented. They simply executed and innovated at a higher level than their predecessors.
You can find examples of such stories throughout history with Michael Jordan copying David Thompson, Edison taking Nikolai Tesla ideas and much more.
It just goes to show you that the idea itself doesn’t matter.